Published On:Sunday, January 11, 2015
Posted by devil
Audi to launch new versions of Q3, A6 and Q7 to widen gap with Mercedes
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In an effort to strengthen its presence in the luxury car space, Audi India is looking to launch improved versions of the Q3, A6 and Q7 models later this year.
"The Q3 and A6 would be launched during the second quarter (April-June) while the Q7 would be launched in the fourth quarter (October- December)," Twinkle Krishna, vice-president, operations, Audi Chennai, said.
This is being done in order to widen the gap with its closest competitor Mercedes Benz India.
Last year, Audi reported sales of 10,851 units in the country, a growth of more than 8% over 2013.
Mercedes Benz India reported annual sales of 10,201 units in 2014. It sold a total of 9,003 units in 2013.
The gap between the two luxury car markers is 650 units, and Audi is looking to embark on an experiential marketing campaign to bring in more customers into its fold.
"Under this, the experience would not be restricted to one test drive alone. Instead, customers can choose to test drive various models in the sedan and SUV (sports utility vehicles) on different days so that they would be fully able to understand all the product features across categories and models," Krishna said.
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| Audi to launch new versions of Q3, A6 and Q7 to widen gap with Mercedes |
In addition, the company is also betting on the A3 sedan to be a potential growth driver in the future.
"The starting prices in this category is Rs 29 lakh, and we are looking at the affordable luxury class of customers. This car is perfect for a small family and it need not be chauffeur-driven," Krishna said.
The highest selling model for Audi in India is the Q3 accounting for over one-fifth of the sales by volume.
The company launched its A3 Cabriolet, a luxury convertible, in the Chennai market on Sunday.
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