1. You aren't taking a call: Women like men who know what they want, especially if that's them. 'Gentle' friends who go along to every movie they choose isn't exciting enough. They want to feel chosen. If you've been coming off as a pacifist, it won't fly. They want to know that they've been singled out, and then pursued.

2. You haven't told her she's attractive: One of the first hints a woman recognises from a man who wants to date her, is a nice something said about the way she looks. Which, by the way, is different from treating her like an object of lust. If you've been talking down to her like she's a fragile child, it needs to change. Treat her like a sexy adult.

3. You haven't asked her out: It's the obvious one. If you haven't asked her out, she doesn't think you see her a prospective date. If all your plans have been about 'hanging out', it dilutes matters. You need to make it clear that you are asking her to come out with you alone, on what could become a romantic evening. Make it obvious - that's make it clear that you want to be more than a friend.

4. You've been hiding it away: Working out, and then casually showing off the hard work is a sure way to turn the tide. Girls talk assets as much as the next guy, and if you get them saying, "Have you seen his abs!", it a clear change of mind gear. Roll up your prep shirt subtly the next time you are hanging out in a group, to show her what she could have.

5. You've got talent, but she doesn't know it: The woman's got to see you shine. How else will she covet you? It doesn't have to be crazy hidden skills. It could be an obvious mainstream passion - like, say your skills on the football field. Some women find math sexy, others, the talent to play a musical instrument or to hold a conversation. You need to figure out what you've got, and how best to flaunt it... and get her to watch it.