The company is offering the Moto X variant with plastic back panel at Rs 23,999; Motorola is offering back panels in five colours, namely black, white, turquoise, blue and red. The models with wood finish (walnut and teak) have been priced at Rs 25,999.

As per the listing on Flipkart, Moto X is only available for pre-orders at present and will be delivered to buyers in the second week of April. Flipkart is providing launch-day offers for Moto X, such as cashback of Rs 1,000 for those who buy the device on EMIs, 70% off on body cases and 100% cashback to select buyers.

Moto X is the only flagship smartphone by a major company that aims to lure customers with the promise of optimized user experience instead of beefed up hardware. The device has a 4.7-inch HD screen, 1.7GHz dual-core processor, 10MP camera and 2GB RAM. It is among the few smartphones in the country that run on Android 4.4 operating system and has a water-resistant coating. Buyers get free 50GB of Google Drive storage with Moto X.

Motorola has not rolled out the Moto Maker online tool, which allows buyers to customized their Moto X smartphone at the time of ordering, in India.

The smartphone comes with a unique always-on voice assistant that listens to the commands even if the user is not operating the handset. It also comes with a Quick Capture feature, which allows users to jerk their wrist twice to open the camera app. The camera of Moto X also features ClearPixel technology that allows 75% more light to enter, thus producing better low light pictures.

Much like Nokia's Glance Screen, Moto X comes with Active Display; this feature shows the time, unread messages and emails, missed calls and other notifications even when the screen is turned off. The device is preloaded with the Migrate app, which allows users to transfer data like contacts, photos, videos and even call log and SMSs from any Android 4.2-powered phone.

Other smartphones available at this price point in India are Google Nexus 4, Samsung Galaxy Grand 2, Sony Xperia T2 Ultra, Gionee Elife E7 and Nokia Lumia 1320.