Published On:Tuesday, December 17, 2013
Posted by devil
Why and How To Use Twitter For Business: For Entrepreneurs and Small Businesses By Vicki Zerbee
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On Twitter, you have the opportunity to follow other people or businesses and they can follow you, as long as you both have your accounts set up as public. There is also the opportunity to make your account private, and manually approve all requests to connect. There are conversations happening about pretty much any topic you can think of and with the launch of hashtags, where you attach a hashtag symbol to a keyword, you can follow an ongoing exchange.
Businesses can profit on Twitter for a number of reasons. First, it can be the favorite place to be online for many of your customers. To connect with prospects or customers, you need to be where they are. Second, people are talking about the products or services your business can provide, whether you or there or not. What better way to prospect than to observe a conversation and be able to provide help, support, instruction or enlightenment. When done in a genuine and authentic way, and not with sole intent to sell something, your valuable input is welcome.
In listening to several recent podcasts of one of the most well known social media consultants of 2013, Twitter has been described as the best social media site to use for business. You can go to search.Twitter.com and plug in all types of searches in order to find conversations where you can join. It can't be overstated that the intent is to engage, not to sell. Selling comes later and only if the person you are talking with is impressed with what you shared and wants to learn more.
3 Important Questions About Twitter
Who Do I Follow?
There are different schools of thought on this question, and multiple tools available to help you get followers. If you are a local business you may want to concentrate on local people and if you represent a product or service that can be sold on a national or international basis, you have a far greater reach. Search for people or conversations in your industry to start, and then find strategic ways to locate more people.
How Do I Get Followers?
When you begin following other people, enter into conversations with other Twitter members, or ReTweet their tweets, you will get a percentage that follow you from the activity. Other people involved in the conversation or find the conversation via a hashtag may also follow you. People who find what you post on your account via a hashtag may follow you. As you can see it's important to include hashtags. There are more strategic ways to encourage new followers that you can research.
What Should I Talk About On Twitter?
It is very helpful to research what's being talked about in your industry, in different places on the internet. It will give you ideas what kind of new content to post. You can share links to articles, ask questions, write a blog post and then post something creative on Twitter to invite people to read. You want to mix that up with engaging in ongoing conversations on Twitter, always with the objective to provide value and help since this is a social platform.
This is a good start to getting active and being authentic on Twitter. There is an abundance of paid and no-cost help in terms of learning more how and why to use Twitter to help grow your business.
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You can access further information about Twitter in your favorite way to consume it, such as written, in video format or through podcasts or live training. To learn more, visit http://YourWebSiteMarketingService.com
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